About Heather
Heather Rim
Founder of TwoTwentyTwo Insights. Marketing and communications executive and advisor with nearly three decades of experience.
Biography
Heather Rim is a marketing and communications executive and advisor with nearly three decades of experience helping companies strengthen brands, accelerate growth and navigate defining moments of change.
She has served as Chief Marketing Officer at Optiv and Chief Marketing and Communications Officer at AECOM, with earlier executive roles at Avery Dennison, Disney/ABC Television Group and WellPoint Health Networks. Her career spans public companies and a private equity-backed business, bringing a perspective grounded in both enterprise ambition and the realities of execution.
Heather partners with CEOs and senior leaders to get beneath the symptoms of a challenge, establish priorities and bring people along with the strategy. She combines data with judgment and brings an optimistic, practical approach to complicated situations.
Through TwoTwentyTwo Insights, she offers direct executive counsel and focused support across brand, marketing, communications, organizational design and leadership transitions to help drive growth and successful change. Her work connects enterprise brand, employer brand, culture and reputation with the capabilities and alignment a company needs to deliver.
Board service
A broader leadership perspective
Heather's board service spans nonprofit governance, fundraising and executive leadership. Current service includes Girl Scouts of Greater Los Angeles, the USC Annenberg Board of Councilors, the USC Center for PR and the Annenberg Alumni Advisory Board, where she is Immediate Past Chair.
She is a former Board President of the Downtown Women's Center and a USC Board of Governors Emerita, with prior service at United Way of Greater Los Angeles and the Pasadena Symphony.
Education
- M.A., Communication Management, University of Southern California
- B.S., Marketing, Azusa Pacific University
Select Recognition
- Security Industry Association’s 2026 Power100
- USC’s 2025 Widney Alumni Award
- CRN Marketing Executive of the Year category, 2025
- CRN Mentor of the Year category, 2024