Services
Executive perspective. Practical action.
Whether you need a clearer market position, a stronger growth engine or an organization ready for change, TwoTwentyTwo Insights helps connect business priorities to the marketing and communications work that will move them forward.
Capabilities
Six areas of focus
Featured engagements
A clear place to begin
For leaders facing a specific brand, culture or leadership challenge, these focused engagements create a strategic foundation and a practical path to activation.
Brand & Culture Clarity Sprint
When your business strategy, market story and employee experience are pulling in different directions, start with a focused diagnosis. You leave with current-state findings, a brand and culture alignment map, narrative direction and a prioritized action plan.
- Duration
- 5–6 weeks
- Best fit
- A leader who needs clarity before committing to a larger brand or culture initiative.
Employer Brand & EVP Strategy
Define why the right people should join your company, believe in its direction and stay. Build an employee value proposition grounded in what employees actually experience.
- Duration
- 8–12 weeks
- Best fit
- Companies competing for critical talent, scaling or closing the gap between the recruiting promise and employee reality.
Purpose, Mission, Vision & Values Alignment
Give the organization a shared direction that leaders can use and employees can recognize. Heather helps translate purpose and values into concrete choices, observable behaviors and leadership commitments.
- Duration
- 8–12 weeks
- Best fit
- Growth, integration, leadership change or a culture that needs renewed clarity.
First 90 Days for a New Leader
A new executive’s first 90 days set the tone for the relationship with employees and other stakeholders. TwoTwentyTwo Insights helps leaders listen with purpose, establish a credible leadership narrative and communicate a clear direction.
- Best fit
- A new CEO or senior marketing or communications leader entering a new organization.
Not sure where to start?
You do not need to arrive with a defined scope. Start with the business issue and we will identify the kind of support that fits.