Service 06
Personal Brand & Activation
Define what you want to be known for and build a practical plan for visibility.
Overview
Be known for the value you bring.
A clear personal brand connects your experience, strengths and point of view with the audiences and opportunities that matter to you. TwoTwentyTwo Insights helps executives, founders and advisors define that identity and turn it into an authentic, actionable visibility plan.
The work begins with what you want to be known for, who you need to reach and the evidence that supports your story. Heather helps you articulate a distinctive position and show up consistently across your professional presence and communications.
What the engagement covers
- 01Personal positioning, target audiences and professional goals
- 02Core narrative, messaging and proof points
- 03Executive biography and LinkedIn profile guidance
- 04Thought leadership themes and a distinctive point of view
- 05Priority channels and opportunities for content, speaking and networking
- 06A practical 90-day activation plan with cadence and measures of progress