Insights

Ideas on AI, trust, creativity and leadership.

Selected writing by Heather Rim on the forces shaping brands and communications, and the human judgment that makes them matter.

Latest

July 26, 2026

AI Didn’t Kill Creativity. It Killed Average.

Why original thinking, sound judgment and distinctive ideas become more valuable as AI makes polished content easier to produce.

Brand Credibility

Who Is Telling Your Story Before You Do?

How AI is shaping first impressions before customers reach your website, and why consistent evidence of expertise matters for brand credibility.

July 11, 2026

Trust

AI Changes Everything. Except This.

A perspective on trust as an enduring competitive advantage and the responsibility leaders have to earn confidence as technology evolves.

June 29, 2026

Authenticity

“Dad, That’s AI.” What a Car Ride to Dinner Revealed About Trust, Creativity and the Future of Content.

A family conversation opens a reflection on synthetic content, authenticity and why the human story behind creative work still matters.

May 18, 2026

Leadership

Early Career Lessons That Last a Lifetime

Lessons from early service jobs on resilience, teamwork and empathy, and how those experiences continue to shape executive leadership.

September 27, 2025

Communication

“You Are in Danger”: When AI Becomes the Calmest Voice in the Room

A personal experience during a tsunami warning prompts reflection on clear communication, trust and the importance of combining AI with verification and human judgment.

August 2, 2025